JasonFrasch

WebDevelopment

WebDesign

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  At the inception of the Play@ American Girl redesign, I was responsible for advising the Project Manager and two Web Designers about the technical implementation of the project. To bring their designs to life, I scripted every bit of PHP, HTML, CSS, and Javascript from the ground up. Due to not having access to a database for this project, every bit of site content that is updated regularily is stored in an XML document and every page is build on-the-fly.

  
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  I worked closely with a Web Designer and Project Manager to redesign the Innerstar University homepage, which is American Girl's portal to their online world. Previously built using Flash Professional, I redeveloped it using web-standard markup and custom jQuery scripts.

  
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  Previously built in Flash, I redeveloperd American Girl's E-card Central website using web-standard markup, PHP, and custom jQuery scripts.

  
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  One of my first tasks at American Girl was rebuilding their homepage and strip away all of the Flash that was being used. Using the jQuery library and custom-build scripts, I streamlined the update process and made the homepage more accessible to more devices.

  
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  One of my first tasks at American Girl, along with their homepage rebuild, was to rebuild their Retail Stores pages, replacing all instances of Flash with web-standard markup and jQuery.

  
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  I rebuilt American Girl's Fashion Show Locator webpage as a way to increase efficiency within my team. Utilizing an XML file for data storage, this webpage takes a fraction of the time to update compared to how it was built previously.

  
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  Working closely with United Biofuels Marketing Manager, I was able to learn about their branding practices and build a site that complemented their existing marketing and product presense.

  
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  No Fatcat Left Behind was a marketing initiative from Renaissance Learning encouraging educators to play an online game for a chance to win money for their school. Working with an Illustrator and the Senior VP of Marketing, I created No Fatcat Left Behind from the ground up using only ActionScript 3.

  
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  Working with Renaissance Learning's Marketing team, I created a very successful, interactive e-book. Working with a graphic designer, I brought his illustrations to life as animations using Flash Professional.

  
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  As a result of the success The Wishing Teacher garnered, Renaissance Learning's VP of Marketing paired me with the Graphic Design Manager to create another interactive e-book, The Teacher and the Stranger.

  
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  In a marketing initiative to raise awareness of Renaissance Learning's NEO 2 laptop, I worked with the VP of Marketing to create an online, self-guided demonstration of the hardware. Due to the positive exposure this presentation received, I redeveloped a version for the Sales team to use at tradeshows.

  
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  Using Flash with ActionScript 2, I created an interactive school building where users could walk from classroom to classroom to learn more about Renaissance Learning's NEO 2 laptop.

  
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  Working with Renaissance Learning's SVP of Marketing and Public Relations Manager, I implemented the Facebook fanpage for Accelerated Reader educational software.

  
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  I designed and developed the website for Laptop Smackdown, Renaissance Learning's viral marketing initiative to raise awareness of their NEO 2 laptop.

  
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  Working closely with another Web Developer, I assisted in designing and developmenting Evasion, a Flash game that was used on the Knucklebones website.

  
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  At the request of the President of Jones Publishing, I created an online slideshow commemorating the events of Gateway to Oshkosh 2007, an annual personal aircraft convention and fly-in.

  
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  Working with another Web Developer, I assisted in the creation of Jones Publishing's website refresh.

  
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  I designed and developed the website for Those XCleavers, a punk rock band hailing from Milwaukee.